What should be considered in a home delivery, grocery automated decision-making service when trying to minimize fruit waste in the year 2035? Research was conducted in three stages. First, orientation. We conducted a hands-on dilemma quiz to gather preferences and values of our test group. Based on these preferences we set up the baseline for the service. In this service we make use of a sensor who monitors the users fruit consumption. Based on this data it delivers only fruit a user will eat. In the second stage we tested the service without personalization.